The inflation of the food price in Great Britain rose to 4.1% last month – the highest level since February 2024 – driven by the rising costs for butter, chocolate and sunscreen when the British fired the grill during a warm spring.
According to the analysts of cantar, buyers were increasingly looking for discount offers and turned to supermarket-owned label products to manage their budgets, since the prize control of the price control of 3.8% rose in April.
Fraser McKevitt, the head of the retail and consumer insight with Kantar, said: “Households have adapted their purchase habits for the management of budgets for some time, but we usually see changes in behavior as soon as the inflation peaks go beyond 3% to 4% point, since people notice the effects on their wallets.”
The discounter chains benefited from the search for bargains, with Aldi and Lidl enjoying their strongest combined growth period with 8.4%since January 2024.
Lidl's turnover rose by almost 11% and was the fastest growing physical food dealer to achieve a new market share of 8.1% – and brought it to a whisker to overtake Morrens in order to become the fifth largest supermarket.
Compared to the previous year, the chain pulled 419,000 additional buyers through their doors – most of a retailer.
Aldi also reached a record share of the market with 11.1% after sales of 6.7%, the fastest growth rate since the beginning of last year.
In contrast, Asda continued to fight and remained the only supermarket that took a decline in sales of 3.2%. Although this was the best performance in one year, its market share fell to 12.1%, only one percentage point more than Aldi.
The chain was exceeded by the upscale rivals Marks & Spencer, where the expenses for food, despite its recent difficulties caused by a cyber attack, rose by 12.3%.
The cooperative increased its sales by 0.6%despite similar problems that have hit the availability of products in the branches.
Total editions rose slightly before inflation, as a buyer burger, salads and herbal salad during the hottest start until May.
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McKevitt said: “We controlled the barbecues a little earlier than last year, and chilled burgers flew from the shelves and sales by 27%.”
The warm source also helped sell the DIY chain B&Q. The owner of the group, Kingfisher, said that sales in the established B&C branches rose by almost 8% in the three months to April 30th and has increased through “strong seasonal sales” such as garden plants and furniture as well as the growth of big ticket articles such as kitchens.
The increased number of growth in the chain in DIY and garden-de-instructed since 2021 that the trust of the consumer, despite fears about the broader economy in Great Britain, has been more than the expected number of growth. However, Kingfisher said that “the feeling remains mixed in his markets”, which also includes France and Poland as well as Great Britain.
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