Reporter: LI Xin
The age of intelligent technology means that the marketing industry is changing rapidly. The business environment, media environment and consumers are constantly changing, so marketing has always been one of the fastest updating knowledge industries. In this context, intelligent big data marketing has become an indispensable option for digital marketing, and intelligence has become a keyword that is constantly mentioned in the marketing industry. The use of cutting-edge and new technologies has created new marketing thinking while encouraging the updating and iteration of marketing methodologies and marketing tools. On the one hand, mobile internet and social media have brought dividends, customer contacts and interactions have generated a large amount of data behavior, and more marketing work can be done through the interactive participation of customers. On the other hand, the use of intelligent technology makes it possible to gain real-time insights into customer behavior and to immediately satisfy customer needs. Marketing is more about how to add value to the customer based on realizing business value. In order to build a new era marketing structure, focusing on intelligent technology, and to support the steady advancement of intelligent AI marketing, Ms. YANG Chun, a marketing expert in China, has made a series of original scientific research achievements in the marketing industry, based on her rich marketing experience and her own mastery of intelligent technology.
Speaking about the future direction of marketing intelligence, YANG Chun mentioned, “The rapid development of big data and machine learning algorithms has shortened the path of artificial intelligence to real applications, and we are moving towards the data intelligence era.” Social commerce has shifted from one-way product design, marketing communication and service delivery to a human-computer interaction-based approach. Data is becoming the central foundation for AI applications, and companies are using the data it generates to iteratively optimize product design, innovate marketing interaction content, and optimize service delivery to provide more relevant products, services, content, and experiences to people. This process will become more data-driven, real-time capable, intelligent and automated.”
YANG Chun, a graduate of South China Normal University, is now the Marketing Manager of Guangzhou Zexin Electronic Technology Co., Ltd. She has been engaged in marketing work since graduating from university, has been deeply engaged in the marketing industry for more than ten years, and is committed to researching the application of intelligent technology in the field of marketing and advancing the development process of marketing intelligence. With her strong sense of smell and years of experience in the industry, YANG Chun found that in the traditional marketing model, there is serious homogenization, not attractive to customers, the information is displayed in a single form, with a low exposure rate, the traditional data management mode is too cumbersome, the data is easy to lose, the information arrival rate is low, and there is no reasonable use of customer resources and other problems. In such an environment, the idea of driving the development of the marketing industry with the help of intelligence comes out of the trend, hoping to solve the challenges with the help of artificial intelligence and new technologies of depth imaging.
In order to solve the above problems, Ms. YANG Chun, focusing on the actual needs of consumers and based on big data, artificial intelligence, blockchain and other intelligent technologies, has independently researched and developed two scientific and technological achievements, namely “Marketing Intelligent Simulation Platform Based on Deep Learning” and “5G+ Intelligent Education Holographic Playback System Based on Artificial Intelligence”, and also conducted research on two targeted projects, namely, exploring the application of deep learning in the field of intelligent marketing and research on collection and Management of user profiles in intelligent marketing.
Ms. YANG Chun’s numerous intellectual property achievements have brought significant economic benefits to a number of cooperative enterprises and organizations after their exploitation. At the same time, these scientific research achievements have been highly appreciated by a number of industry experts and academics. They said that these scientific research achievements provide companies with precise marketing programs, while improving the intelligent marketing industry system, which has far-reaching implications for the intelligent marketing industry. YANG Chun has been repeatedly invited by well-known companies in the industry to participate in the evaluation of various scientific research projects. In addition, she has been appointed visiting professor of the Business School of China Academy of Management Science, and she is leading the marketing industry towards intelligence with her strong scientific research ability and diligent scientific research spirit.
