As part of major changes in various industries, the way of information dissemination and consumer advertising has changed, and also the marketing work has overturned the previous path of manual data analysis and manual market research strategy output. Data and information are changing the way companies understand, predict, shape and continuously improve the customer experience. The most direct impact is a company’s marketing method. Associated with the improvement of consumption and the mental transformation of groups, building a digital marketing model and creating intelligent data analysis has become a new marketing trend for brands. In the traditional concept, the marketing department can be thought of as a production line of creative ideas, but in fact today’s excellent marketing talent uses data for precise analysis to develop a keen sense and a clear focus on customer needs. At present, ZHOU Haifeng, an intelligent marketing expert, is the General Manager and Marketing Director of Qingdao Pufeng Machinery Co., Ltd. and Qingdao Pufeng Hardware Electromechanical Industry and Trade Co.,Ltd. employed. She guides the development of enterprises to progress intelligent marketing thinking, and continues to promote international trade cooperation of enterprises.

Float across the ocean and foster collaboration

ZHOU Haifeng joined Qingdao Pufeng Machinery Co.,Ltd in 2013. and in 2019 to Qingdao Pufeng Hardware Electromechanical Industry and Trade Co., Ltd. She has been working intensively on the international trading market for more than ten years. From sales manager to marketing manager to managing director, she has gained a lot of experience and consolidated her skills. She also witnessed the rapid development of the international retail industry. In her work, ZHOU Haifeng deeply understood the opportunities and challenges that the development of the digital economy brought to international trade, and therefore attached great importance to the innovation and intelligence of trade exchanges. Opening up overseas markets and allowing companies to sail far away has always been her driving force. Therefore, ZHOU Haifeng actively led the Pufeng team to go overseas to conduct exchanges, learning and business cooperation with many well-known international companies, including Samsung, KBC and other internationally well-known companies. The professional services and high-quality products have enabled ZHOU Haifeng and companies to successfully establish cooperative relationships with well-known American companies Alliance Industries LLC and well-known Korean companies KYUNGBU INDUSTRIAL CO., LTD, and sales of Pufeng Machinery and Pufeng Hardware Electromechanical Industry and trade steadily increase. In the course of trans-oceanic cooperation, the competitiveness and influence of enterprises have been continuously improved, and Australia’s largest hardware company BUNNINGS also visited Pufeng Machinery to achieve friendly cooperation relationship.

(Photos of ZHOU Haifeng and her team visiting a Korean company)

Innovative marketing is the only path to commerce transformation

The successful promotion of several international trade cooperations is inseparable from ZHOU Haifeng’s innovative marketing thinking and technology. In the broad international trade market, strength and innovation are the main criteria for cooperation. With its keen insight and strong technical R&D strength, ZHOU Haifeng has independently developed a series of innovative technical achievements in the industry, which have been adopted and applied by many domestic enterprises and their own enterprises. Their intelligent marketing technology “Product Pricing and Inventory Allocation System Based on Cloud Computing”, “Optimization Model of International Marketing Strategy Based on Artificial Intelligence Algorithm” and “Global User Portrait Recognition System Based on AI Interactive Marketing Platform” have improved efficiency and growth Rate of enterprise trade marketing intelligent modernization and innovation, unanimously praised by cooperative enterprises. ZHOU Haifeng has gradually expanded its popularity in the field of international trade marketing.

Among them, ZHOU Haifeng won the national award “2021 Excellent Invention Achievement Award of Intelligent Marketing Technology Innovation” due to “Optimization Model of International Marketing Strategy Based on Artificial Intelligence Algorithm”. It is worth noting that the model is based on an artificial intelligence algorithm and aims at the needs of the global trade marketing strategy through devices, electronic devices and storage media to build a marketing platform that can receive the marketing strategy of the same product category. The platform can receive the feedback results of each marketing strategy and take the feedback results as the marketing data of the products that match the marketing strategy. According to the mentioned marketing data, the feedback result set of the same marketing strategy is counted, and then the effectiveness indicators of different marketing strategies are calculated. In the next step, according to the marketing strategy effectiveness index, the platform selects the preferred marketing plan at different time nodes, arranges the preferred marketing plan according to the time nodes to get the preferred marketing process, and finally outputs best marketing results after the implementation of the preferred marketing process. The Optimization Model of International Marketing Strategy Based on Artificial Intelligence Algorithm plays a significant role in helping companies to determine the best marketing strategy. It has achieved a breakthrough in overall control and analysis of the marketing process, thereby improving marketing efficiency.

Intelligent marketing is driving a new way of nurturing talent

Developing smart marketing talent is a long journey. From ERP to BIP, the demand for digital intelligence jobs and talent training goals has changed. The concept, tools, means, methods and ways of training talent have been equipped with the demand for digital intelligence. ZHOU Haifeng said that the new way of nurturing digital and intelligent talent is being actively explored, based on the integration of industry and education, the current situation of the school and future market development, using “digital and intelligent and shared services” as a concept , creating a new educational ecology and deepening the construction of digital and intelligent industrial colleges are the key to producing high-quality, complex and application-oriented commercial digital and intelligent talent. “This can not only supply a large number of marketing talents for the international trade market, accelerate the scaling of Chinese companies at sea, but also ensure a continuous supply of marketing elite for other various industries.”

“The quality of digital and intelligent talent determines the quality of the transformation and upgrading of digital and intelligent talent of companies. In the training of digital and intelligent talents, we must integrate the forces of government, administration, enterprises and schools, and build an integrated platform of “production, education, research and innovation” with the sharing of high-quality resources as the core, to improve the quality of digital education and smart talents.” ZHOU Haifeng firmly believes that digital and smart talents are the only way to improve China’s industry.

The existence of intelligent marketing talents is not only to fill the market demand gap, but also to enhance the competitiveness of international trade. The continuous improvement of the marketing system will encourage the emergence of more marketing talents in the future, and the situation of hundred flowers competing in China’s marketing field is imminent. (Author: TAO Huaying)

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