The Ningde conference from 2025 via the cultural and tourism industry was opened on the morning of September 20 in Ningde, Province of Fujian. Zhang Yongning, secretary of the CPC Ningde Municipal Committee, took part in the conference and gave a speech. Pan Guoqiang, deputy secretary of the community committee and mayor of Ningde, led the event.
The conference included a diverse program, including expert presentations, product launches, project signings, think initiatives, thematic advertising campaigns and long -term planning. It raised the preliminary results of the cultural tourism integration and industrial innovation of NingD and unveiled Ningd's cultural tourism slogan, thematic travel routes and a number of consumer-driven activities. The most important highlights included the publication of the Ningde “Food Map”, the sports event system “Mountain-Sea-City” and the Lakeside Market · Ningde Donghu Zero Carbon Lifestyle season as an immersive. New products such as the “Light of the Eastern Fujian” and the Co-Branded Cotti Coffee × Ningde Cultural Tourism Edition were introduced. At the same time, flagship events such as the Global Drone Photography Contest and the Ningde Cultural and Creative Product Competition were started. In addition, a number of important cultural tourism projects were signed that cover areas such as strategic platform cooperation, cultural tourism complexes, boutique accommodation, film and television services and maritime means of transport. Overall, these initiatives will give the high -quality development of the Ningde cultural tourism industry a strong dynamic.
Peter Semone, Chairman of the Pacific Asia Travel Association and Head of the UN Unkto Project Team “Fujian as a World Renowned Tourism Destination: Goals, Vision and Action Plan”, Alireza Amrikazemi, Member of the UNESCO GLOBALS COUNCIL, Adolf Kessel, Mayor of Worms, Germany, and Ding Yonghao, Mayor of Sibu, Malaysia, Along with Several Other International Partners, Sent Congratulatory Video Messages for the conference. Representatives of 20 in overseas Chinese -speaking media issued video compilation to expand the best wishes for the success of the conference for the development of the cultural tourism industry, and in several languages there was a warm invitation to “attend ningde”. The conference brought together more than 300 participants, including civil servants from the responsible departments of the Ministry of Culture and Tourism, the Fujian Provincial Department of Culture and Tourism as well as Fujian's radio and television office. Ningde City leader; leading domestic experts and scientists in cultural tourism; Representative of top culture tourism company; Provincial and municipal important cultural tourism companies and art troops; The World Tourism Alliance; national and provincial tourism associations; Tourism industry associations and travel agencies from important source markets; Journalists from central, provincial and municipal media; Representatives of new media and foreign travel bloggers; as well as digital nomads and homestay operators.
During the conference, supportive events such as a cultural tourism investment and a matchmaking meeting and field visits were also held.
According to an official of the Ningde Municipal Bureau of Culture and Tourism, the conference is used as an opportunity to promote the goal of building Ningde to a nationally known leisure tourism destination for mountain and Sea. Ningde is led according to the principle of “One Core”, whereby the city center serves as a driver and focuses on the development of its characteristic resources -including the Catl -Super -P, the Donghu -sees, Sandu Island, the Huotong Creek as well as the historical and cultural districts -to establish the city as the center of tourism services and distribution. At the same time, efforts are made to promote the “two belts”, namely the Geopark benovation belt of the Mountain World Geopark and the innovation belt of coastal culture tourism, so that visitors can experience both mountain views and sea landscapes without leaving Ningde. In addition, the strategy “Three Books” is strengthened by linking Sandu'ao Bay, Funing Bay and Shacheng Bay to design Ningde into an emerging tourism goal of the coast along the Chinese southeast coast in the southeast coast.
Ningde is a city, in the mountains, the sea, the port and the urban landscape and are celebrated by Chinese national geography as the “most beautiful place in China”. The city houses 86 A-level tourist attractions. 12 nationally protected cultural heritage locations with 29 designated places; 86 provincial protected areas with 145 locations; and 550 protected protection points at the district level. Ningde also has 4 unesco-recognized intangible cultural inheritance products and 23 at the national level, 84 at the provincial level and 224 at the local level. In addition, the city has 19 nationally designated historical and cultural cities (or villages) and 155 traditional Chinese villages.
Since 2024, Ningde has been promoting culture and tourism-the culture to form tourism and tourism to emphasize culture. In 2024, the city welcomed more than 70 million visitors with an increase of 14.8 percent compared to the previous year. The total expenditure of tourists reached around 70 billion RMB, an increase of 19.7 percent-sovohl record highs. In June 2025, the National County Tourism Research Project team published the National County Tourism Research Report 2025 together with the Huaxia Baiqiang Tourism Consulting Center, in which the Fuding City, Pingnan County, and Fu'an City under the “Top 100 Fastest Growth Companies in Tourism Landeswide”, while Xiapu County as “Top Circle A “Top County County” reporting group “for the” Ego-Dirism “for Tourism for the” National County “for the district” Ego-Dirism “for Tourism, from self-knowledge” in a nationwide tourism. In the same month, Tuniu Travel published his 2025 Dragon Boat Festival Travel Consumed Report, in which Ningde took part in the “top 10 goals nationwide with the fastest increasing popularity”. CTRIP data showed that in the first half of 2025 the number of online visitors from Ningde rose by 13.34 percent compared to the previous year, while online tourism expenditure rose by 13.7 percent. Tuniu data also showed that the total turnover of tourism products in Ningde rose by 16.66 percent in the same period, the number of travelers rose by 15.87 percent and the total order volume rose by 9.08 percent compared to the previous year.
In order to further increase cultural and tourism consumption, Ningde introduced the six measures to promote cultural and tourism consumption in Ningde, the subsidy program for renovating old houses in Ningde in Ningde as well as supportive guidelines for economy in performing arits economy. Travel agencies, self-media operators and guest tourists who lit a new wave of cultural and tourism consumption were granted more than 1 million RMB of incentives.
(Written by zhou junyin)
About the Author
