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Sky Sports hit out at rival broadcaster Amazon for ‘not doing enough’ to tackle piracy – and call for BLOCK on ‘jail-broken’ Fire Sticks streaming football illegally after spate of arrests

British Weekly March 4, 2025 3 min read

  • Sky Sports' Chief Operating Officer fears piracy costs “hundreds of millions”
  • The broadcaster asks Amazon to deal with “prison sticks” fireplaces
  • Listen now: everything starts! Is it hard with Anthony Gordon that he misses the Carabao Cup final?

By Ben Willcocks

Published: 09:56 East, March 3, 2025 | Updated: 10:13 East, March 3, 2025

Sky Sports has called on the competing broadcaster Amazon to survive against illegal streaming by adding harder controls for fire pockets.

The broadcaster criticized the American tech giant

Fearing that piracy will cost the “hundreds of millions of dollars” industry, Nick Herm, Chief Operating Officer from Sky, Nick Herm last week at his competing broadcaster at the Financial Times Business of Football Conference.

He said, “When you talk to friends and colleagues [or] They watch football that people know that they can get prison fires and they can access pirate services to fire poles. '

'Prison break' is a practice in which users can change a device by eliminating restrictions on the manufacturer and therefore installing apps from outside the internal operating system.

Sky asks Amazon to deal with “prison cocks” fireplaces and insists that the devices are bought by football supporters “in filling”.

Sky Sports called on the competing broadcaster Amazon to act more against illegal streaming

The Chief Operating Officer from Sky Sports has estimated that Amazon's fire bouncers are indirectly responsible for about half of the illegal streaming of Premier League football games in Great Britain

The Chief Operating Officer from Sky Sports has estimated that Amazon's fire bouncers are indirectly responsible for about half of the illegal streaming of Premier League football games in Great Britain

In the past few months, facts (above) have been led to illegal streaming in the past few months.

In the past few months, facts (above) have been led to illegal streaming in the past few months.

“There are football fans who literally printed out shirts who say the fire pockets on them. In particular, with some tech giants, especially Amazon, we do not get enough commitment to tackle some of these problems where people buy these devices in a loose fill. '

Amazon said to The Financial Times: '(we are) to offer customers high-quality streaming experiences and at the same time promote a streaming landscape that respects the rights to intellectual property and promotes responsible consumption of content.

“On Fire TV we have always encouraged our customers to use legal channels for access to content, and we have included warnings for the device in which customers are informed about the risks associated with the installation or use of apps from unknown sources.”

In the past 12 months, fact (Federation against Copyright theft) has reported an outbreak of investigations with illegal fire sticks.

In January, a man from Birmingham, who sold a pirate service that was used as an individual online -was sentenced to two years and nine months in prison.

Between 2017 and 2020, Gary McNally, 55, made illegal access to Sky sports and Sky films, including from international channels.

Last year, a large illegal Sky Sports streaming network was closed by the authorities after a seismic examination across Europe, with five houses in the UK.

It was reported that the network allegedly showed 2,500 channels including Sky Sports and was used by over 22 million worldwide.

Share or comment on this article: Sky Sports triggered the competing broadcaster Amazon

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