Traditional Finance or Digital Finance? How to Go All In?

Digital finance has been evolving for decades and has now reached a trillion dollar market size. The ongoing digitization of the financial sector has increased people’s demand for crypto services and the other alternative currencies. This new financial concept is increasingly influencing the development of the global financial system. With increasing economic globalization, network communications, and the prosperity of blockchain technology, traditional finance is more easily affected.

The ever-growing demand for digital finance from global institutions and investors has not only reconstructed the way people think about finance, but has also created real changes in the industry. “The market has become fixated on the Bitcoin rally, but the real economic and exciting action is happening in the new battle for digital supremacy between banks and fintech,” said Joyce Chang, Chair of Global Research. “We anticipate an intensification of competition and innovation with upcoming large IT investments (CapEx) on both sides.” to share their dividend. Furthermore, collaboration between fintech startups and traditional financial giants has become closer, offering exploratory solutions for the future integration of the two fields.

Habit was born in this context, aiming to break down the barriers between traditional and digital finance and create a cross-ecosystem trading platform. In the blockchain technology space, Habit has partnered with industry giants like Coinbase, the first compliant cryptocurrency exchange to be listed on Nasdaq, to ​​achieve this goal. In the initial stages of the collaboration, Habit offered global users access to three methods of depositing and withdrawing digital assets: Bitcoin, Ethereum, and Tether. By registering and opening an account with Habit, users can trade US stocks, Hong Kong stocks and digital currency assets directly from one account. Over 10,000 stocks and ETFs and 200 popular digital assets are now supported on Habit Trade, with more stocks and coins coming soon.

Habit is keeping up with the tide toward open finance and is committed to building a fully open financial system. It provides users with a one-stop platform that enables them to manage cross-market financial derivatives. In its efforts to improve compliance and protect user funds, Habit is a licensed securities broker, registered with and regulated directly by the Australian Securities and Investments Commission (ASIC). Habit has also applied for a digital banking license and established accurate risk control models based on user investment behavior, security investment scenarios, and advanced technology such as artificial intelligence to protect the fund.

Habit is the pioneer that launched the “Investment + Creator Economy” ecosystem, leading a virtuous circle of investments and opinions within the Habit app and striving to bring users a fresher and more interesting trading experience. Habit has also launched HAB Token, an Ethereum-based soulbound token that serves as proof of identity for on-chain users. Users who own HAB can enjoy multiple trading benefits, including discounts on trading fees and airdrops, which provide users with an immersive cryptocurrency trading experience.

Due to the increasing demand in the crypto market, future innovations and collaborations between traditional finance and crypto finance will become closer. Habit’s integration of traditional and crypto finance provides a good reference for the market. Habit’s innovation not only benefits users, but also attracts a large number of angel investors and investment institutions interested in the cross-finance market. Currently, Habit has raised a US$6 million seed funding round and has reached preliminary collaborative intentions with several financial institutions in the Web2 and Web3 areas.

Based on the continuous improvement of its advantages in traditional finance, Habit will continue to deepen resource integration, create product features, build a cross-ecosystem ecological trading platform, provide cross-species trade aggregation for the market, create transaction liquidity across the web2 and web3, and serve users, institutions and other blockchain -Platforms.