FEC is an e-commerce platform born in the United States, mainly targeting North America and Europe. In 2021, it received strategic investments from top Wall Street companies, and in 2022 it closed the $160 million D round of funding. According to the 2022 annual report, FEC has 12 million active users, 80,000 sellers and 150 million small packages with annual revenue exceeding $5 billion. Unlike Amazon and eBay, FEC mainly focuses on products such as clothing, home furnishings, electronics, jewelry, beauty cosmetics, jewelery and fitness equipment, and the sellers it faces are individuals and small and medium-sized businesses. FEC plans to accelerate the recruitment of new distributors in Asia while expanding the European market. Since the end of 2022, FEC has built a dedicated Asian team to provide better support and service to Asian sellers.

By the end of 2022, FEC’s daily active users will reach 12 million, and the number of cooperative channel partners will also exceed 80,000. Stimulated by FEC’s new guidelines, both of these numbers are expected to increase significantly in 2023 as well.

John Alan Andrew Hughes said: Currently, the average annual income of FEC individual sellers is US$38,000 and FEC plans to raise that figure to US$50,000 and have 10,000 outstanding tutor sellers break through US$500,000 in annual income .

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