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The highly renowned Chinese national-level game IP, “War of the Three Kingdoms,” marked its milestone 15th anniversary in August this year. This tabletop game has left an indelible impact on Chinese gamers, ranging from those born in the 1980s, 1990s, to even the 2000s. Recently, YOKAVERSE, the company behind the game, officially announced a launch plan for a new series of limited-edition fashion clothing, along with a captivating Chinese pop culture fashion show during the carnival event scheduled for August 19th in Shanghai.
Fashionable Attire Showcasing the Essence of Classic Three Kingdoms Culture
“War of the Three Kingdoms,” a game set in ancient China during the Three Kingdoms period, is deeply rooted in the country’s rich cultural heritage. Since its inception, the game has been committed to preserving and promoting traditional Chinese culture. From its immersive settings, captivating characters, compelling storyline, and memorable dialogue, to enchanting music, “War of the Three Kingdoms” consistently draws inspiration from the wellspring of traditional culture. Its goal is to offer players from around the world an immersive experience that fosters a deeper understanding of the cultural tapestry woven by the Three Kingdoms era.
This fashion campaign seeks to transcend the boundaries of conventional gaming by presenting the timeless allure of traditional Three Kingdoms culture in a contemporary and trendsetting manner. Through this fusion of gaming and fashion, players worldwide are invited to explore the captivating charm and enduring legacy of the Three Kingdoms era while embracing the spirit of modernity.
In this series, over 30 limited-edition trendy garments have been displayed in the show, fusing classic game elements from ” War of the Three Kingdoms,” such as the iconic cards “Attack,” “Dodge,” character cards like “Deity Gan Ning,” “Neutral Zhao Yun,” and equipment cards like “Hex Mark” and “Shadowrunner.” The designs intricately blend Chinese traditional and Three Kingdoms culture, incorporating elements like Cao Zhi’s “Plum Blossom” to symbolize the elegance of the Cao family and integrating tiger patterns with blue-and-white porcelain motifs to convey the significance of the Five Tiger Generals. Each garment combines modern and traditional elements through techniques like embroidery and traditional buttoning, showcasing a unique blend of traditional charm and contemporary fashion.
To convey cultural fusion through a beloved medium, ” War of the Three Kingdoms ” embraces the global enthusiasm of young people.
The game, not only serves as a symbol of memories for a generation but also connects with a massive user base from Generation Z. Based on the massive young generation players, “War of the Three Kingdoms” ventures into the fashion industry, launching limited-edition trendy clothing that reinterprets traditional Chinese culture. Through innovative combinations, it aims to showcase Chinese pop culture on a broader global stage.
During the 15th-anniversary carnival, a grand fashion show featuring limited-edition trendy clothing highlights the cultural fusion of “game + fashion.” Popular Chinese TikTok influencers will join the event, embodying the passion of today’s youth for Chinese pop culture.
Additionally, the fashion promotion of “War of the Three Kingdoms” gains attention from the global fashion industry. The visual of the ” Three Kingdoms Girl” graces iconic fashion landmarks worldwide, such as New York’s Times Square Nasdaq and the Eiffel Tower in Paris, effectively showcasing China’s unique trendy culture. “War of the Three Kingdoms” steadily asserts its ambition to become a representative Chinese pop culture brand to the world.
