With the rapid development of Web2, social networking has become the cement that binds users together. Web2 social products like Twitter and Facebook have also become commercial giants in the traditional Internet space and have a firm grip on user data. As the social statistics show, users are always reactive.

The traditional social ecology is based on a centralized social platform to establish the reputation and business side of things to connect with the world. Despite playing the most important role in the traditional social ecology, users are not part of the profit distribution circle, although they bring their attention and creativity value to the platform. In traditional social ecology, users have almost nothing to do with ecological governance and decision-making. Of course, due to the centralized storage of user information, information leaks also occur from time to time.

With the emergence of new technologies such as blockchain and decentralized storage, as well as recent developments in emerging areas such as DeFi and NFT, the concept of Web3, characterized by decentralization and users owning part of the network, is rapidly gaining popularity. Based on this, we see that SocialFi, a Web3 social system representing a new ideology, has significant potential for development.

SocialFi has built a new social ideology. By building a DeFi-based social economy, issuers are directly connected to participants through social tokens. Everyone who plays a role will benefit from this system; In particular, users who participate in collaborations and drive community development will be much better motivated. NFTs will also play an important role in SocialFi to demonstrate prestige, reputation and value, and as a tool for production. The ecology built by SocialFi will be based on the composability of NFT, DeFi and other elements, and through the continuous expansion of Web3 functions, it will meet the many needs of users from a single source and will become more complex as time goes by.

The Metaverse is a virtual replica of the real world, and SocialFi aims to integrate the complex relationships in the real world into the Metaverse. With SocialFi as the link, the real world is intended to be deeply recreated. As we are still in the early stages of SocialFi development, Kanojo DAO is emerging as one of the representative ecosystems and is expected to become one of the early promoters of the Web3 social revolution.

The SocialFi form of Kanojo DAO

Kanojo DAO is a Web3 ecosystem with SocialFi and DAO autonomy features. It allows social media creators, KOLs and others to connect to fans and users in a decentralized way on top of the platform and builds an NFT-based encrypted method of communication. A proven decentralized economic network that fulfills all roles and aims to improve the status quo of the industry (Web2 social system).

As a permissionless decentralized social network, Kanojo DAO allows anyone to become a user on the network, actively share and interact with others via the platform in a decentralized manner, and use the services provided by the network while becoming a contributor. The data in the network is stored decentrally, which also has anti-censorship properties.

All content creators can use the tools provided by the network to start their own Web3 Club together with fans. Creators can further transform their works into NFT via the Kanojo DAO platform and have on-chain copyright attributes (providing the same SDK and API service). Works are converted from content into assets, and the creators’ fans could acquire exclusive rights and interests by owning these NFTs. Creators can increase and redefine their connection to fans in the form of Web3.

Kanojo DAO introduced an NFT trade market within the ecology, allowing these NFTs to be circulated through the trade hub. This means that the content NFTs generated by creators are intended not only for fans but also for investors (since it is assumed that it is profitable to hold the works of potential creators), further helping the creators to generate additional revenue streams to tap into. As of now, Kanojo DAO’s NFT market has received commercial support from leading Japanese business groups such as JPG Japan, SPAJapan and DMM.

In addition to the NFT trading market, Kanojo DAO also launched Kanojo Live, a live broadcast platform based on Web3 social architecture. In the Web2 world, the business prospects of the short video/live broadcast ecology led by Tiktok have already received the stamp of approval and success, as well as the launch of tokens based on AI, smart contract rewards, referral ecology and ecological governance Token ($ KNJ) will redesign the benefit distribution system. We see Kanojo Live reshaping the ideology of this space in the form of Web3, which is expected to allow all participants to enjoy the benefits.

The Kanojo DAO ecosystem uses $KNJ tokens as its governance token. In addition to governance voting and proposal functions, it is also used as a circulation asset (NFT market, Metaverse world) to pay system service fees, stake assets, and leave tips in the Kanojo ecosystem.

The Kanojo Metaverse system enables Web3 social interactions to go from flat to three-dimensional.

The Kanojo Social Metaverse is a highly visual and immersive virtual space. It makes the Kanojo SocialFi ecology more three-dimensional. Adopting VR/AR technology and other visualization devices, it will be able to further promote users in a 3D form and give users, creators and fans the freedom to socialize (even dating).

The Kanojo Metaverse will drop land to early contributors, partners, and donors to the DAO Treasury. The metaverse is made up of 1,000,000 countries, each with its own characteristics. More contributions to the Kanojo DAO ecology would mean a higher chance of rare land airdrops.

These lands can be used to build landmarks including but not limited to shops, museums and bars. $KNJ is the only encrypted currency in the system. People can use $KNJ to buy goods, enjoy virtual services, and even play social games in the Metaverse. All NFT assets purchased in the Kanojo NFT Market can be seamlessly connected to the Kanojo Metaverse.

With Web3, Kanojo has created a distinctive, advanced three-dimensional and visualized SocialFi ecosystem. It represents a new trend in the development of SocialFi and is also an early promoter of the Web3 social revolution.

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