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Foreword: Influence marketing ecology With targeted Social traffic

As the global social media industry has continued to grow over the past decade, we’ve seen a thriving development of creator communities around the world. Without a doubt, YouTube reigns supreme among video content platforms with a DAU (Daily Active User) of 122 million. Most people’s attention has shifted from traditional media to social media, especially in the last two years of the pandemic.

Asia, the most populous area on the planet with over 4 billion people, is embracing its booming social influencer economy. In China, the live streaming e-commerce market reached about 1237.9 billion yuan in 2020 and is estimated to reach 4.9 trillion yuan by 2023, according to Statista.

As the center of attention, social media platforms now deserve escalating traffic, seen as the new universal equivalent for businesses and influencers. Social platforms as new marketplaces for brands mean a new monetization technique for influencers. Gathering the background data of this area is crucial for marketers and developers to use social media effectively.

As a leading player at the forefront of influencer marketing, it is imperative for NoxInfluencer to produce annual social media trend reports for both brands and creators, aiming to grow business through insights into deep social media stats .

Introduction: trend insight through statistics and technologyempowering marketing

This report aims to provide new insights into influencer marketing on YouTube in Asia Pacific for both brands and creators by catching the hidden trends. For now and for the future, one of the most important things is to be informed about social media trends through deep data and technology powered by NoxInfluencer. With extensive research and analysis, we dive deep into the channels examined, trying to uncover the 2021 Asian trend on YouTube and provide new insights for influencer marketers.

NoxInfluencer explores over 1.3 million YouTube channels (with 1,000+ subscribers) from 16 countries or territories in Asia Pacific. 20,363 new influencers joined YouTube and 74,153,339 videos were created in the first 11 months of 2021.

In the first half, we discuss the new Asian YouTubers trend analysis in 2021. Among all the new YouTube influencers surveyed, we compare the channel counts of all YouTube categories, the number of videos, and the average subscriber growth. It also shares the 10 fastest growing new YouTubers from Asia Pacific in 2021.

In terms of subscriber views rate, a key indicator of the level of influence and content exposure, new influencers have a much higher view/subscriber rate. Like new pet and animal influencers, the total subscriber views rate under pet content is nearly 988, indicating that each subscriber contributes 988 views to new pet channels in Asia Pacific. Brands should try more new channels to do influencer marketing because of the lower cost of awareness. And among new channels, nearly 28% of new videos in 2021 were created by gaming influencers, which contributed just 19% of all videos in 2020. Gaming content is the most popular and what new Asian YouTubers would most like to create in 2021.

In the second half, NoxInfluencer reviews all YouTuber channels in Asia Pacific and analyzes their stats overall. Similarly, we compare the number of channels of different categories, average subscribers, video growth in 2021, and the lists of the most popular Asian YouTubers and the fastest growing Asian YouTubers.

In Asia, 24.89% from youtube channels are People&to blog. channels from Messages&politics have that biggest average the following from over 70 thousand subscribers. Gour channels to lead that evaluation from views/subs, indicates that her costs to collect look at is lower. collaborate With player would one better marketing opportunity. In 2021, Asian most Popular and as fast as possiblegrowing YouTuber is T series With 200 million subscribers and 34 million from growth.

In addition to this Asia Pacific overall report, the breakdown copies for countries from Europe, North America and the areas of Africa, Middle East and Latin America are then prepared.

trend Statistics and Aanalysis

All statistics as of November 15, 2021 are provided by the NoxInfluencer Global YouTube Academy. All data used in statistics and analysis includes, but is not limited to, actual collected and estimated data.

2021 youtube trend analysis over nthis channel from AsiaPacific

  • 55 new Asian channels became elite channels in 2021
  • Up to 21.69%: Ratio of gaming channels outperformed entertainment with strong momentum
  • 27.84% of videos from new Asian channels will be created by gamers in 2021
  • 110,091 plays per video: Film and animation content led the popularity among new Asian channels
  • 990 views per subscriber: Animal content is the most likely to go viral in 2021 for new Asian influencers
  • 30,952 subscribers per channel, new education channels grew fastest in 2021
  • 2021 Top 10 Fastest Growing New Asian Channels, by fractional growth

2021 youtube trend analysis Over All Asian channels

  • 0.78% of elite channels in Asia
  • 25% of Asia Pacific YouTube channels are People&Blog
  • 70,736 subscribers per channel: News and political channels enjoy the largest viewership in Asia
  • 103,894 plays per comedy video
  • 75.47 Views per Subscriber: Gaming Channels viewership has stronger growth potential over the long term
  • 207% growth: News and political videos have grown strongly in Asia Pacific

Video Growth Rate of Each Category in 2021:

category 2020 growth 2021 growth

Comedy 105% 28%

Nonprofits and activism 376% 186%

Pets & Animals 272% 98%

Travel & Events 108% 52%

Cars & Vehicles 219% 91%

Film & Animation 102% 59%

Sports 154% 105%

Science & Technology 209% 52%

Guidance & Style 269% 43%

Music 119% 43%

Education 322% 83%

News & Politics 452% 207%

Entertainment 204% 85%

Play 274% 67%

People & Blogs 115% 52%

  • 2021 Top 10 YouTuber Channels from Asia Pacific

-2021 Top 10 Most Subscribed YouTube Channels from Asia

-2021 Top 10 Fastest Growing YouTube Channels From Asia

GCheck out the full report


ONEabout NoxInfluence

NoxInfluencer is a one-stop global influencer marketing platform and marketing SaaS provider. With a global vision, NoxInfluencer has built a database of 18 million influencers and provides services to over 100,000 brands for launching influencer marketing campaigns, social media data analysis and sponsorship collection for creators. 5 million users visit NoxInfluencer monthly.


Crescent Zhao

Head of foreign assignment

[email protected]

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