Reporter: JIAN Ning

In the context of the digital age, the development of intelligent technologies is changing rapidly, and a number of science and technology techniques based on artificial intelligence technology are spreading in various industries, and the pace of intelligent development is gradually accelerating. Machine learning, deep learning, deep imaging and other high-tech technologies not only provide solid technical support for the intelligent upgrading of industrial structure, but also provide strong kinetic energy for the development of industrial digitization and informationization. The rational application of cutting-edge technology in marketing is the goal of many experts and scholars in the marketing industry, and is also the key to promoting intelligent reform of marketing.

As a famous marketing expert in China, YANG Chun has more than ten years of experience in this field. In recent years, through her exploration of cutting-edge technology fields, she has clearly found that the traditional marketing model suffers from disadvantages such as low operational efficiency, inefficient management of user information, long time to meet market demand, empirical decision-making, etc. ambiguity and unilateralism. The presence of such problems leads to the fact that the effect of marketing work does not live up to expectations. Traditional marketing puts special emphasis on the selection of the target market, which greatly challenges the marketing work in marketing practice. In this regard, she said, “Marketing reform and innovation requires the integration of traditional marketing ideas with cutting-edge technology, the judicious use of intelligent technology to address the shortcomings of the industry, breaking the deadlock of the traditional marketing model, etc.” We are opening a new chapter on the market.”

How to break through the barriers of the industry, using intelligent technology to achieve the effect of optimizing the marketing model, and supporting the intelligent development of marketing is the problem that many frontline practitioners in the industry are struggling with Innovation want to overcome. YANG Chun, as an industry leader, took the brunt of the problem, she combined her own rich experience with cutting-edge technology, chose artificial intelligence technology as the basis for injecting new blood into the marketing industry, and successively introduced two original scientific papers and brought technological achievements to market: “5G+ Intelligent Education Holographic Playback System Based on Artificial Intelligence” and “Marketing Intelligent Simulation Platform Based on Deep Learning”. After her two technological achievements were launched and put into operation, Ms. YANG Chun has also kept an eye on the key points to promote the development of marketing intelligence and conducted research-related activities on the two projects “Exploration on the Application of Deep Learning”. in the field of intelligent marketing and research on the collection and management of user profiles in intelligent marketing. These technical achievements effectively eliminate the disadvantages of the traditional marketing model, optimize the new marketing architecture, and accelerate the intelligence of the marketing industry.

Among other things, YANG Chun pointed out in her research project “Exploration on the Application of Deep Learning in Intelligent Marketing Field” that artificial intelligence technology is rapidly changing the traditional industry. The use of big data, machine learning, deep learning and other technologies in AI technology is used to transform and build market research, market strategy, marketing strategy, marketing activities and other aspects of the marketing system. The use of artificial intelligence can help companies understand customer needs more fully, find market opportunities faster, set business goals more precisely, and realize the true meaning of intelligent marketing and precision marketing. The traditional view holds that a company’s development and sustainable profitability is constrained by its market development and manufacturing capabilities. In the digital age, the development and sustainable profitability of companies are mainly limited by the time and speed of satisfying market demand, that is, identifying customer needs and market opportunities. Using the convolutional neural network and deep trust network model in the typical model of deep learning, the data collected in the market environment is refined through supervised top-down learning, de-training through labeled data, and error top-down propagation . and fine-tuning of the network. The parameters of the individual multi-layer model are further tuned optimally based on the parameters of each layer obtained in the first step. The first step is similar to the process of randomly initializing the initial value of the neural network, because in the first step this initial value is not initialized randomly, but it is obtained by learning the structure of the input market data. It is therefore closer to the global optimum, which means that better results can be achieved. Through the model’s unique learning ability, it learns the omni-channel data appearing in the market, performs appropriate validation of the data, returns the validated data to the intelligent marketing platform, and obtains compelling visualized marketing strategy results, revolutionizing the industry barriers of low efficiency of user information management and empirical unilateralism in decision-making.

In the field of marketing intelligence, YANG Chun is also conducting research activities with the project “Research on User Profile Collection and Management in Intelligent Marketing”, which elaborates the importance of user data collection, analysis and management in the age of intelligent marketing, terms of user image analysis and three-dimensional modeling of the avatar. In addition, she has independently developed two original scientific and technological achievements, namely “5G+ Intelligent Education Holographic Playback System Based on Artificial Intelligence” and “Marketing Intelligent Simulation Platform Based on Deep Learning”, by combining her own rich industry experience with her unique experience Insights into the latest technology. After continuous in-depth research, she has proposed the best solution to solve the problems of low operational efficiency, long time to meet market demand and unclear decision-making. At the same time, her original achievements in the field of intellectual property have been recognized by many experts and academics in the industry, and she has been repeatedly invited by well-known companies in the industry as an expert to participate in the evaluation of scientific research projects in the industry. In addition, she has been appointed visiting professor by the Business School of China Academy of Management Science and organizes the annual seminar forum on marketing intelligence as the main leader.

As a pioneer in the field of marketing intelligence, YANG Chun’s achievements in technology development and industry practice have been highly appreciated by a panel of industry experts. In this regard, she said that her research achievements are applicable to her work and life, which is her greatest recognition. On the future development path, she will fulfill the tasks assigned to her by the industry, discover smarter technologies, help the industry reach a new level, build a new marketing ecosystem, and play a new music in the marketing industry.

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