No winter is missed, no spring is forgotten. The establishment of a new development pattern with national and international requirements welcomes an increase in Chinese domestic consumption and enables commercial real estate companies to quickly emerge from the haze of the pandemic. Internal calculations require new business demand as market confidence continues to recover and improve.
After more than two decades of rapid development, China’s real estate market has entered the era of “increment to stock”. Commercial real estate faces a “structural surplus” with increased regional and sector-specific differentiation. Benefits and resources accelerate their convergence towards more competitive cities.
In 2020, Beijing commercial real estate transaction volume reached 63.8 billion yuan, the second best in history. To date, Beijing maintains its status as the national leader in commercial real estate investment. In such an aggressive environment, the survival of the fittest in commercial complex operators is inevitable. Faced with fierce competition in Beijing’s lucrative CBD, CP Center has developed a business model with its own characteristics.
CP Center continues to maintain its position as a large corporation in China by partnering with recognized global companies. Like IBM, Roche, another Fortune 500 company, will be a new tenant of CP Center in 2021. The guiding concept “Great Health + Great Future” within the industrial-ecological circle of CP Center will form a basis for the support of these outstanding companies.
CP Center is the headquarters of CP Group in China, a centuries-old Chinese company overseas. Founded in 1921, CP Group has almost a hundred years of dynamic development behind it, starting as a sole proprietorship Chia Tai seed shop, expanding exponentially to a diversified transnational conglomerate consisting of three core businesses: agribusiness and food, wholesale and retail, and telecommunications. Additionally, CP has gained a foothold in 100 countries and territories in other industries such as finance, real estate, and life sciences
The CP Group was one of the first commercial enterprises to be formed after the reform, and the company continues to honor its core values of using the country, people and business, or simply knowing the “three-benefit principle”. CP Center embodies these values and positions itself as the home of global companies in China. Long before the CP Center was built, the Overseas Chinese Affairs Office of the State Council and Mr. Dhanin Chearavanont, Senior Chairman of the CP Group, shared a desire to inaugurate a building for foreign Chinese businesspeople in Beijing. The building will serve as a communication platform for Chinese business people as well as a link between the global Chinese business community and the government.
Taking into account the idea of ”eternal gratitude”, the three-benefit principle was integrated into the operating philosophy of CP Center. It welcomes leading international companies and supports Chinese outstanding companies in their global endeavors.
The CP industrial chain serves as the cornerstone for its development. The focus is on the future-oriented industrial-ecological circle of the CP Center “Great Health + Great Future”, which adheres to project development and innovation. It has become one of Beijing’s new landmarks.
This distinctive business model has been cultivated through the centuries-old DNA of CP, with an emphasis on innovation and sustainable development on a human scale. Life sciences and technology sectors are of great importance to the company and were the inspiration for the industrial layout of “Great Health + Great Future”.
From a macroeconomic and political point of view, this is a proactive reaction to the Healthy China Strategy and new national infrastructure policies, which are strongly reflected in the concept of the industrial-ecological circle “Great Health + Great Future”.
The newly developed CP Center, the headquarters of the CP Group, is located in the heart of the “Golden Cross”. It is connected to Guanghua Road to the north and the CITIC Tower to the west, overlooking the CCTV building and just a stone’s throw from CBD Central Park. Around the center there are urban highways such as East Third Ring Road, Chang’an Street, Guanghua Road. It has 238 meters high twin towers, one of which serves as the China headquarters of the CP Group and the other is the World Chinese Merchant Center with the vision “Based in Beijing for a-World Wide View”. It has a total floor area of 1.64 hectares with a total construction area of 316,000 square meters, including office space of approx. 180,000 square meters and commercial space of almost 40,000 square meters.
According to the latest data, Beijing CBD ranks 7th as a global business district and is the preferred city in China in terms of attractiveness to business customers. In the CBD area, an inch of land in the busy section is worth an inch of gold. This functional area has a strong industrial influence and attraction, although it only accounts for 0.04% of the city’s area.
In the future, Beijing CBD will become the distribution base for global economic resources and various production factors as well as the central development base for the modern service industry and the international exchange base for business and culture. The newly developed CP Center, the headquarters of the CP Group, in the heart of the “Golden Cross” will benefit greatly from this future.
As a member of Beijing’s CBD core area, the CP Group is cautious in setting up its new business ventures and especially careful in operating it. Michael Ross, Vice Chairman of the CP Group and Chairman of the CP Commercial Real Estate Group, emphasizes that the CP Group is always aware of the “three-benefit principle” in bringing industries, creating more jobs and doing the commercial real estate business increase government tax revenue. ”
As an intelligent, super-class A retail company, CP Center has drawn a lot of attention with its bold innovations since it first appeared.
Improved technological elements are important upgrades that have been incorporated into the building. Air purification system with UV sterilization and AI access create an intelligent trading unit. The building consists of 45 above-ground and 6 underground floors. The underground treasure trove was specially developed to establish CP Center as a real estate guide in relation to other commercial buildings, positioned as an ideal location for private collections, important facilities or documents of the institutions. In addition to the storage function, The Underground offers a huge open space on floors four, five and six that can be used for other services such as exhibitions, auctions and private transactions. Determined to provide diversified services to business people, CP Center is building a variety of collection management platforms in the central CBD area of Beijing.
CP Banquet Hall, is the first panoramic banquet hall in Beijing. Located on the fourth floor of the building, it has become a new must-see in town. The nearly 1,400 square meter CP Banquet Hall is designed as a free open space perfect for a dinner for 500 guests or a large conference with more than 900 participants. The banquet hall is equipped with the latest technology, including a 48-channel Dolby sound system that is comparable to the cinema standard and the diamond-clear image quality of the 3D diamond screen with the naked eye. The space really pushes the boundaries of traditional banquets and event venues and expands the imaginary boundary of high-end banquets.
With regard to operation and service, CP Center has a very clear goal: “To invent your own new way.”
In 2020, CP Center invited high-quality companies. Thanks to its unique operating philosophy and services, it was recognized by the central government as the first omni media group in China and won the “Best Business Model Innovation Award of China 2020” given by the Southern Finance and Economic Omni media Group, a very prestigious and highly recognized Power. In addition to the constant and widespread attention at home, CP Center reached more than 300 million people worldwide.
In order to apply for the “Great Health + Great Future” concept, the existing tenants are predominantly organizations from the above-mentioned sectors as well as professional services. For example, CP Pharmaceuticals Group, Roche Pharmaceuticals Ltd., Bionorica SE, IBM and GfK, to name a few.
CP Center has unique business premises in Beijing’s core CBD area. The diversified business patterns play a promotional role in the development of office space. Commercial leasing focuses on the food and beverage industry, services and retail. Existing tenants include themed restaurants, Michelin Star and Black Pearl restaurants such as Poetry and Wine Beijing, Zhima Health, casacasa, DA VITTORIO, SUPANNIGA, GALANAN, Yijin and other well-known brands.
The long-term plan of CP Center is the expansion from the office to the operational ecology.
As a platform and service provider, the CP Group participates intensively in the service system and accompanies the entire life cycle of a company from founding through growth to sustainable profit. The overall innovation from the concept to the positioning to the implementation brings new opportunities for companies.
As a benchmark building in a prime location, the Super Brand Mall, Touch Malls and CP Center reflect the CP Group’s core position in the real estate business. It is the sustainable development, the synergy of resources and the recreation of the city. The CP Group is empowered to become a bigger and stronger business unit that adheres to the core values of benefiting the land, the people and the company.
CP Center accelerates the formation of a convergence effect with outstanding corporate tenants and talent. As the industry leader, CP Center is set to reveal further success stories in the future competition.
Source: ChiaTai Overseas Enterprise Realty Development Co., Ltd