In July 2021, the Summer Olympics, which had been postponed by a year, opened in Tokyo. In September 2021, the exciting 14th National Games took place in Xi’an, China. In February 2022, China will host the 24th Winter Olympic Games.

Under the double influence of World Sports Year and Covid, sport has become a lifestyle that breaks the haze of Covid 19 and enables more and more people to stay fit and healthy and to accelerate global exchange and collaboration. As a result, the sports industry has grown rapidly. According to the General Administration of Customs PRChina, the total import and export volume of China’s sporting goods industry is approximately $ 24.702 billion in 2020, an increase of 21.76% (YY). From January to May 2021, the total import and export volume of China’s sporting goods industry is around $ 13.155 billion, which is more than half of the total import and export volume of last year.

The fast growing market requires the involvement of international high quality industries so that the global sports industry can develop together while sharing the bonus of the Chinese market. Following the market trend, strengthen the cooperation of global sports industries in the fast growing market and promote more win-win global industrial chains with more efficient, more exchanges, bigger market and closer cooperation. This is an important step in accelerating the community building of a common future for humanity.

Build a platform that can aggregate and present the content and advantages of the international industrial chain. Building on this, expand and deepen the systematic chain of the sports industry in production, assembly, sales, storage, competition and service. Only in this way can the market get bigger and better and a new international industrial chain and a win-win relationship develop in an innovative way.

Hainan Free Trade Port, which has the important task of further opening up to the outside world, relies on its own rich sports tourism resources, activity promotion resources and tax-free consumption resources, and takes advantage of the unique policy of free trade port entry into the domestic market with 30% tax-free value added in import processing. The China Sporting Goods Industry Federation, together with the Ministry of Tourism, Culture, Radio, Television and Sports of Hainan Province, jointly launched the first trade fair dedicated to sporting goods and equipment imports – First China (Hainan) Sporting Goods and Equipment Import Expo (Hainan Sports Expo for short) for international sports brands in order to bundle China’s high-quality production capacity and enter the Chinese market. The exhibition was held at the Hainan International Convention and Exhibition Center December 3-5, 2021 to show the world the opening market and share China’s initiative marketing growth dividends and the innovative genes of industrial thinking from the arrangement of To be revealed online and offline, during and after the conference.

In terms of content, the Hainan Sports Expo jumped out of the traditional Expo model. In addition to the basic presentation of brands and products, it also integrates varied content such as event performances, on-site experiences, state-of-the-art technology, training units, fashion sports, thematic cultural creation and urban sports tourism. These are indispensable ingredients for building a new sports industry ecology and important resources for developing a Chinese sports tourism economy with different characteristics in the future. It will surely attract native cities to take this as an opportunity. Integrate industry-specific tax exemption guidelines and advantages in the industrial chain and create a new supraregional international cooperation model for the sports industry with Hainan.

From the perspective of the industrial layout, Hainan Sports Expo will build a cooperative and exchange platform with online and offline resource services. Based on the guidance and support of the relevant responsible departments, it will actively combine and integrate several resources and build the business areas that benefit each other, including the construction of tax-free sporting goods, sport industrial parks, sporting events, digital sport platforms, sport and tourism integrative collaborations and sport educational -integrated product systems. It will form a circular and reciprocal advertising system that provides content resources for the city, market resources for industry, and consumption resources for users. It has grown into an innovative force that purposefully leverages the benefits of fundamental resources to drive the development of industrial ecology.

According to the experts, these industry-oriented innovations will have great potential to give the Hainan Free Trade Port an enabling advantage that is more specific and effectively uses the guidelines and integrated resources, radiates inland, expands regional win-win cooperation, and modernizes the Industrial chain. This will make Hainan Sports Expo have a longer operating cycle and more comprehensive operating content. It will encourage high level development and optimize the use of Hainan’s local integrated sports and tourism resources and other related resources. It will link collaboration and innovation from upstream to downstream industrial chains around the world and bring good social and economic benefits.

We believe that the effective practice of this innovative topic will serve not only as a practical example for Hainan Free Trade Port to take full advantage of the opening policy, but also as a window for China to share the sport’s economic growth dividends around the world and cooperation Actively promote in the world sports industry. It will show the world our openness and inclusiveness by pursuing common construction and sharing, mutual benefit and a win-win situation!

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